A Comprehensive Video Advertising Handbook for Beginners

Online video is growing more popular by the day, and experts predict that over 82% of internet traffic will consist of video by 2022. That is why publishers and advertisers worldwide quickly adopted video advertising in their marketing and monetization efforts, and many found success.

Although the digital video advertising industry got off to a rocky start, it developed and grew significantly over the years. Today, the industry is worth around $20 billion in the U.S. alone, and it’s constantly evolving.

This unprecedented growth is part of what makes video advertising so appealing to publishers and advertisers worldwide. Video ads have some of the highest CPMs in the industry, making them one of the most lucrative ad types for publishers. At the same time, video ads are more interactive and engaging than any other ad type for advertisers.

However, switching from more traditional advertising methods to something as advanced as video can be daunting. That is why we created this beginner-friendly video advertising guide for anyone looking to enter the industry. Whether you’re a beginner at video advertising or already have some experience and are looking for fresh ideas, this e-book is for you.