BridTV recently launched a heavily enhanced edition of the powerful analytics engine. Coinciding with this release, we have also upgraded the video player monetization segment to streamline our groundbreaking ad tech. Now, publishers can generate their income faster than ever.
Whatever you need to do, our lightweight HMTL 5 video player can make it happen.
Every step of the way, our in-house tech improves. This allows you to rely on an even wider selection of features concerning ad optimization and performance, video content management, and video monetization.
7 Top Benefits of Ad Tag Monetization
The core advantages of this newfangled ad tag monetization system are massive. They will give publishers a chance to improve their online businesses by intelligently implementing their monetization strategy. After you have gone through the setup and optimization process (which is pretty straightforward thanks to the new monetization option in place), you get the following advantages:
- Saved by the waterfall: unlimited ad tag waterfall support. Ad tag waterfalling is a mighty helpful facet of the BridTV video platform. It helps publishers sell off their remnant inventory, which would otherwise end up unused. Learn more about ad tag waterfalling here.
- Simple tracking and optimization: publishers can keep track and edit their ad tags as they see fit — in a very intuitive and easy-to-use manner.
- Fast ad tag player implementation: You can alter your ad tag in one spot and wait for the system to propagate the change to all players that utilize that particular tag.
- Ad tag metrics: To formulate a monetization strategy around your business plan, you’ll need accurate performance metrics for your ad tags. Not to worry; publishers receive analytics stats per ad tag. In addition, to these specific analytics, you can check out more about BridTV’s new powerful analytics engine.
- GEO: Each ad tag call can be GEO-restricted. This allows you to have calls strictly within territories, regions, and countries that are vital for your target audience. This particular feature also triggers faster player response times.
- On/Off: That’s right, ad tags are extremely easy to deactivate and activate, so it’s a simple ‘on’ and ‘off’ procedure.
- Sorting ad tags: Sort ad tags via drag-and-drop; a simple and extremely useful option.
Tweaking your CPM: Publishers can optimize CPMs for your ad tags. Thanks to the player’s bidding system, this will be a tremendous advantage that allows a steady revenue jump.
Video Ad Standards and Ad Formats
Bear in mind that, the BridTV HMTL 5 video player encompasses two powerful ad SDKs to show ads. First and foremost, is the added support for both Google IMA SDK and an in-house built-in ad parser. As long as a valid VAST or VPAID response is returned, the Brid player will be able to display your ad.
The Brid video player supports both linear and non-linear ad display. You can check them out below:
- Linear ads: pre-roll, mid-roll, and post-roll.
- Non-linear ads: overlays, 300×250 banner ads.
Meanwhile, publishers can combine linear and non-linear ads using a single player.
BridTV has dedicated support, a dev team, as well as a Blog Section that’s refreshed regularly with relevant content, covering several industry topics, including digital marketing, video content marketing, and video technology in general. We also provide instructions, detailed guides about our proprietary video player and ad tech, and more. Stay put if you want to learn more.
