We live in a time where video content is massive in the digital marketing scene, and most marketers are aware of that. That’s why so many brands and publishers are attempting to jump on the bandwagon.
If you don’t believe us, here are some fun facts according to the latest data by Wyzowl:
- A whopping 86% of brands use the power of video to enhance their marketing campaigns.
- 93% of marketers emphasized the importance of videos in their marketing strategy.
- 87% of video marketers say that video provides a good ROI.
With the above in mind, how can you get started with the whole video marketing business? Will it cost you an arm and a leg, or can you do it yourself?
The truth is, you can save a lot of money by doing the brunt of the work yourself instead of hiring a third party. And one of the priciest parts of the process is video editing. But don’t worry; it’s not as challenging as you may think, and anyone can learn to do it themselves. However, before you even begin editing, you’ll need a user-friendly and feature-rich video editor to get you off the ground.
That’s why we prepared this brief overview of the best video editors for small-to-medium businesses. Depending on your level of skill, budget, and goals, you’re sure to find at least one that fits your needs.
Top 7 Video Editors for Small-to-Medium Businesses
Here are the seven best video editors small-to-medium business owners of all skill levels can use to turn their marketing videos into breathtaking masterpieces.
1. VSDC Free Video Editor
| Price | Free |
| OS / Browser | Windows |
VSDC Free Video Editor is likely the best free video editing tool out there. With this in-depth video editing software, you’ll be able to use various tools for object transformation, screen capture, color correction, sound normalization, and more. Besides that, the drag-and-drop interface this editor sports is user-friendly and easy to use, making it an excellent choice for beginners. And probably the best part about this video editor is that its extensive list of features can compete even with some of the premium software out there!
Unfortunately, the fact that this editor is Windows-only might be its most significant downside. Also, the sheer variety of features and tools might seem daunting for newbies. There are plenty of online tutorials out there that can help beginners get acquainted with this editor, though.
Overall, this editor is particularly suitable for businesses looking to make tutorial and explainer videos due to its screen-capture tool. You can use it to make these videos in a matter of minutes! So if you need a flexible and budget-friendly solution for your video content creation needs, this video editor might be the perfect choice for you!
Pros:
- Extensive list of features with no price tag attached
- Includes an integrated screen-capture tool
- Supports non-linear video editing
Cons:
- Windows-only video editor
- The variety of features and tools may be intimidating for novices
2. Animoto
| Price | $9.99+ |
| OS / Browser | Chrome, Firefox |
Unlike our previous entry, Animoto is a web-based video editor. It is a drag-and-drop tool that lets users choose between dozens of different video templates. This editor also provides plenty of other features, such as a rich library of licensed music tracks, different text animations and effects, video captions, and more. This video editor was created with newbies in mind because it streamlines the editing process with its user-friendly UI. However, it still offers enough features to be a well worthwhile choice for experienced editors.
A downside to Animoto is that it doesn’t have a free version. Although it does have a 14-day free trial, you will still have to pay for the premium product after that. Another minor flaw some users noted was that the editor lacked customization options for animations and text but didn’t find that detrimental to their experience.
Overall, this web-based video editor is best for businesses with a small video editing budget and who are looking for well-rounded editing software for novices and experienced editors to create professional-looking videos.
Pros:
- Beginner-friendly and intuitive interface
- Feature-rich
- Includes templates and customization options
- Free trial
Cons:
- Has no free plan, and the prices are considered steep by some
- Lacks some customization options for animations and text
3. Pinnacle Studio
| Price | $59.99+ |
| OS / Browser | Windows |
Unlike our two previous choices, Pinnacle Studio is a video editing software oriented toward video editing professionals. The sheer number of tools the program offers stands testament to that.
This video editor also lets users choose from over 1,500 different video effects. Some other unique features that capture the attention of many professionals are that Pinnacle Studio supports split-screen video and multi-cam recording, among many others.
Unfortunately, this software doesn’t have a free version (although it has a free trial) and comes at a pretty steep price, which makes it a no-go for many. And since it isn’t as beginner-friendly as some of our other picks, it won’t fit everyone’s bill.
It’s also worth mentioning that some users reported that this video editor takes a significant toll on their CPU. So if you don’t have a high-end PC, you might have trouble running this tool.
But if you’re a video-editing veteran and are ready to invest some money in a premium editing tool, Pinnacle Studio might be the perfect choice for you with its variety of high-end features.
Pros:
- A fantastic tool for skilled or professional video editors
- Over 1,500 different video effects
- Many unique features that most professionals love
- Free trial
Cons:
- Pricey, with no free plan
- Not suitable for beginners
- It can take a toll on your CPU
4. Lightworks
| Price | Free / $23.99+/mo |
| OS / Browser | Windows, Linux, Mac |
Lightworks is the most high-end video editing software of all of our picks, and it won’t put a dent in your pockets. Yes, that’s right — it has a free version. So if you are a professional video editor but would like to cut costs, Lightworks is the perfect solution for you.
This software has a user-friendly interface despite it being tailored toward professionals. Also, it offers some of the most advanced editing tools on the market. It even allows users to export and import video, audio, and image files from or to their computers, among many other things.
Unfortunately, you’ll have to have a high level of technical knowledge and experience to make the most of this tool. Although the basic version of this software is free, you’ll still have to subscribe to the pro version to unlock the more advanced features. Despite not being the most expensive subscription out there, it may be a dealbreaker for many users since it’s a monthly fee.
Overall, Lightworks is undoubtedly the best choice for video professionals who want to get the most bang for their buck and are looking for a reliable video editor with lots of potential.
Pros:
- Best video editing software for experienced and professional users
- Feature-rich and with a user-friendly interface
- Has a free plan
Cons:
- Not beginner-friendly
- Requires extensive technical knowledge to use most efficiently
- Users will have to subscribe to the paid version to unlock the more advanced features
5. Biteable
| Price | 10 Free Projects / $15+/mo |
| OS / Browser | Chrome, Firefox |
Biteable is another browser-based video maker that lets users edit their videos seamlessly, without having to download and install any applications. What makes Biteable stand out from the crowd is that it’s incredibly easy to use, and even inexperienced creators can find their way around the editor’s interface easily. Some of this online video editor’s notable features are its variety of templates and the option to add video voiceovers.
Although Biteable has a free version, it is limited to ten projects only. If you want to unlock all the features and get the full Biteable experience, you will have to subscribe to one of their premium plans. Even though the prices aren’t high, users looking to pinch pennies might find better alternatives out there.
But if your business is looking for a quick and easy way to make videos, presentations, or reports and doesn’t mind a small fee, you should consider subscribing to Biteable.
Pros:
- Quick and user-friendly
- Fantastic selection of templates
- Free trial
Cons:
- Free plan limited to ten projects
- Not as feature-rich as some of our other entries
6. Veed
| Price | Free / £10+/mo |
| OS / Browser | Chrome, Firefox, Safari |
Veed is an excellent browser-based video editor with a sleek UI and various helpful editing tools. This tool offers some fantastic options that few of its alternatives do and has both a free and a premium plan. Although there are some limitations to the free plan, like video length, storage size, and maximum export quality of 720p, it’s a decent choice for brands with smaller video marketing needs.
Veed offers users dozens of video filters, a handy audio editing tool, and various video effects that help them make their videos pop. This video editor supports screen and voice recording and allows users to integrate their favorite social media apps (TikTok, YouTube, etc.) to make editing and uploading videos easier.
However, Veed’s best features are tucked away in its premium plan. This online video editor offers subscribers some incredible subtitling options if they wish to invest some money. Veed’s premium plan comes with handy features like SRT subtitle downloads, automatic subtitle translations, and various video localization tools. These make Veed one of the best video editors for brands with global audiences.
Overall, Veed is a well-rounded video editor for beginners and professionals alike. It is easy to use, comes with a wide variety of editing options, and is particularly useful for editing social media videos and localizing your content.
Pros:
- Premium plan has fantastic subtitling and localization features
- Integrations with various social media platforms
- Easy on your CPU
Cons:
- Videos created on a free plan have the Veed watermark
- The premium plan might be a bit pricey to some
- Some users reported experiencing occasional platform crashes
7. Adobe Premiere Pro
| Price | $20.99+/mo |
| OS / Browser | Windows, Mac |
Adobe Premiere Pro is a high-end video editing software best suited for video professionals. If you wish to take your video editing to the next level, there is no better choice than this video editor.
Besides offering an extensive editing toolkit, Adobe Premier Pro also has 360 VR and 4K video support. If you have a larger video marketing team, this tool has a handy collaboration feature that lets multiple team members participate in a project from any device. That is what makes this video editor one of the best choices for larger teams.
Adobe Premiere Pro also comes with useful color manipulation tools like Lumetri Color and a multi-cam feature that lets you work with an unlimited number of camera angles. Users can also easily integrate this editor with other tools like Photoshop and Aftereffects to complete their visual design toolkit.
Unfortunately, Adobe Premiere Pro’s interface is not beginner-friendly and comes at quite a steep price, so it’s hardly worth considering if you’re a novice. But if you wish to step up your video-making game and further improve your skills, this video editor is likely the best choice on the market.
Pros:
- Excellent organizational and collaboration features
- One of the most advanced video editors on the market
- Lets you work with an unlimited number of camera angles
Cons:
- Not beginner-friendly
- Expensive
- Some features and tools need additional apps like After Effects
Are You Ready to Start Making Beautiful Videos?
Regardless of whether you’re a novice or a professional looking for a video editing tool, one of these video editors is guaranteed to fit your needs. Try a few of them out, and let us know which ones you like best.
All that’s left now is to shoot some fantastic videos, edit them to perfection, and propel your brand to stardom! But how do you make your videos stand out in the sea of online video content? It’s pretty simple — you have to incite curiosity.
If you need advice on making more compelling videos, we have an in-depth ebook to teach you how to make a killer marketing video you should check out. It’s completely free, so we urge you to check it out at the link below.
