TikTok has been the talk of the town ever since the Trump administration announced plans to ban the app in the USA. Users and influencers rushed to find alternatives that could bring the same level of fun and excitement. However, it seems they might not need to turn elsewhere to make short-form videos.
CNN reported that Oracle, American tech company, would become TikTok’s technology partner in the USA, sparking hope that the Chinese app would continue operating in the USA. It remains to be seen what the final outcome will be, but one thing is still for certain — TikTok is here to stay.
With 800 million users worldwide, the app has proven that it’s not a passing fad. According to Hootsuite, TikTok is the seventh most used social media network, surpassing Snapchat, Twitter, and Pinterest. All of this points to one conclusion — it’s time your brand joins TikTok! You should especially do this if you want to reach a younger demographic.
Indeed, 41% of TikTok users are aged between 16 and 24, so this is one of the best ways to familiarize millennials and Gen Z-ers with your brand. But, you can also reach older customers on the app.
Our point is — you should definitely consider TikTok because being present on the app may increase brand awareness, boost engagement, and attract new customers to your business. Here are TikTok video ideas that might help you with the content for this platform.
TikTok Video Ideas to Engage Your Audience
TikTok differs from other major social media networks in that it has a lighter and funner vibe. So, brands mostly use it to show the softer and funnier side of their business and employees. Of course, companies, users, and influencers also post short inspirational videos that perform well on this network. However, if you want to hit it big on TikTok, create fun content.
It’s fine if you can’t come up with ideas right off the bat. After all, TikTok is an uncharted territory for you. Just remember that the platform isn’t just aimed at teens who want to post pranks or dancing videos. It is also useful for brands that want to expand their reach. You’re only one engaging video away from getting noticed by millions of TikTok users!
Therefore, think about your marketing strategy, what you want to achieve, and which resources you have. We suggest that you follow other businesses on this network as well, and see what they are posting and who their content is aimed at. Don’t imitate them, but do your best to come up with new, fresh content.
Check these TikTok video ideas that can help you take this app by storm.
Launch a Branded Hashtag Challenge
It’s no surprise that hashtags play a crucial role on TikTok. After all, hashtags have become a mainstay on most social media networks. Not only are they the best way for users to share and find content, but they also help brands build online communities. By researching hashtags, content creators discover emerging trends and produce different TikTok video ideas.
Hashtag challenges are particularly useful for brands because they create advertising opportunities. They encourage users to make videos that improve your brand’s reputation and raise awareness. Every clip revolves around a specific theme, depending on the hashtag, and enables customers to connect with your brand. You can launch a branded hashtag challenge with each new campaign.
KFC Germany
Many companies have created their own branded hashtag challenges. For instance, KFC Germany came up with #DoTheColonel as it wanted to raise brand awareness. The challenge was simple: KFC Germany wanted users to follow a short dance routine and show their “colonel moves.” And the TikTok community rose to the challenge.
Indeed, users created over 50,000 videos to prove their love of the popular fast food restaurant chain. KFC’s campaign was a smashing success, producing more than 216 million views. The user-generated content was creative which showed that customers connected with this easy challenge. So, don’t disregard this and other TikTok video ideas if you want to drive engagement.
Here’s what you can learn from the #DoTheColonel challenge:
- Make it easy: The dance routine is easy to follow and silly. No great dance skills are required.
- Make it fun: Which TikTok video ideas will people love more? Those that celebrate your brand and show a funnier side of your business!
- Set a goal: What do you want to achieve with your marketing campaign? Do you want to raise brand awareness like KFC Germany? Before launching a challenge, have a clear goal in mind.
Create an Educational Video
Believe it or not, TikTok isn’t only for goofy and amusing content. It’s actually a great platform for informative content that is delivered in an easy-to-digest format. So, if you want to establish your brand as a thought leader in the field, post educational content on TikTok. After all, misinformation easily spreads on social media. You can help your followers differentiate between facts and fiction with your short videos. We’re sure they will appreciate your effort.
Many experts have tried out numerous TikTok video ideas to spread their message across. They publish educational content that answers users’ burning questions and puts them at ease. For instance, The New York Times reported that doctors have built a broad follower base on TikTok. Although popular posts on the app are musical and humorous, these professionals have garnered a following. Users watch lessons on various health issues, including coronavirus and nutrition.
So, regardless of the fun vibe, TikTok is suitable for different types of videos. You don’t need to deliver only cool behind-the-scenes content that is brimming with smiling faces. Set your experts in front of the camera and ask them to share their knowledge with the community!
Let’s see what other TikTok video ideas we’ve prepared.
Mark a Special Occasion
Brands should always keep track of upcoming events, especially those that are relevant to their products or services. Therefore, create a social media calendar that can help you prepare for those special occasions. You don’t want to miss them because they may capture audience interest. So, follow our TikTok video ideas to get noticed!
Once you decide on dates, it’s time to create content that will capture your followers’ attention. Think how much information you can deliver in a short video, and find an engaging way to do it. As long as your content is educational and relevant, there’s a chance your video will go viral and get shared across TikTok.
The social media network marked International Women’s Day with the hashtag #SheCanDoIt, shedding light on female creators. Many accounts focused on women’s rights used this opportunity to create educational videos for their followers. UN Women, a global nonprofit organization, marked this day as well with their #GenerationEquality campaign.
Create a Tutorial or How-to’s
It’s no surprise that we’ve included tutorials on our list of TikTok video ideas. Social media users love this video type because it teaches them something new, and tells them which steps they need to take to achieve a desired action. Everyone wants to expand their knowledge, especially if your brand can teach them in 60 seconds or less.
So, create a video showing the TikTok community how to do something or give them a word of advice. But, don’t forget to make it fun. You can add background music and special effects to take the video to the next level.
Quick cooking lessons are one of the most popular content on TikTok. Users also enjoy workout tips and all things fitness. Whatever your brand does, find a way to bring it to life in a short video. You can give styling tips or make a product demo… whatever works for your business!
So, are you ready to try out these TikTok video ideas?
