In one of our previous articles, we talked about video marketing myths that persist in online business. One widespread myth is that video content marketing is expensive nowadays. But, if this were true, then 85% of brands wouldn’t be using this tool to promote their products or services. In fact, there are numerous free video marketing tools these businesses rely on. Why don’t you join them as well?
These tools can help you at every stage of the video production process, from creation and editing to distribution and hosting. Creating professional videos can be a piece of cake if you have powerful and reliable allies on your side!
With the corona pandemic going strong, many businesses have had to cut costs to stay afloat. But having a tight content marketing budget doesn’t mean you should disregard videos. Today, 78% of people watch online videos every week. So, now it’s not the time to stop using this medium.
That is why we wanted to assist your brand by compiling this list of five free video marketing tools. Even up-and-coming publishers and content creators can use these tools to increase conversions, boost engagement, and secure a steady ROI.
Here are the video marketing tools you didn’t even know you needed!
Video Creation: Biteable
Biteable is one of the leading video makers in the business. According to the brand, you can create videos that will leave your competitors in the dust within minutes. It lets you quickly make a video from scratch by giving you access to its library of animations and footage.
However, if you need some help, you can choose a professionally crafted template at Biteable. All you need to do after that is add text, photos, or video and voilà! Your next content is ready to be shared with the world. Use this free video marketing tool to create explainer videos, infographics, and social media videos.
You Might Also Like: Top 5 Video Thumbnail Makers Creators Should Try
This video tool is useful when you don’t have time to produce video content, but still need to publish it. With a wide range of templates, different color palettes, and various filters, Biteable makes it difficult to make a video that looks bad.
Biteable has a free plan available to publishers and content creators. Bear in mind that videos created with this subscription package will have a watermark. So, if you want to get access to more features and avoid watermarks, you can upgrade to a paid plan, starting from $19 per month.
Video Editing: Adobe Premiere Rush
Making a video is only the tip of the iceberg. Once your cast and crew leave the set and the lights go off, the next stage begins — post-production. And this is where video editing tools come in handy. After all, you need to polish the clip so that your audience finds it engaging and eye-catching. And there’s one free video marketing tool that you can use.
Adobe Premiere Rush is a versatile video editing software aimed at both professionals and amateurs. It offers useful features that take your content to the next level. Upload your video clips to cut and rearrange scenes. Decide which parts you want to keep and which to remove!
You Might Also Like: Video vs. Image Ads: Why Videos Perform Better Than Images
You can also add audio, transitions, or animated titles to your videos. Adobe Premiere Rush enables you to adjust colors and lighting as well. All these editing capabilities are available on both mobile and desktop devices. So, you can edit your videos on the go!
If you already have experience with Adobe’s video tools, you’ll notice that Rush is a major improvement. This software handles different types of videos that you can improve thanks to its various features.
Adobe Premiere Rush offers a Starter plan that gives you access to all features and content. But, if you want more cloud storage and unlimited exports, you can upgrade to a paid plan ($9.99 per month).
Keep reading because we have more free video marketing tools up our sleeves!
You Might Also Like: What You Need to Consider to Build a Successful Video Marketing Strategy
Video Titles: Headline Analyzer by CoSchedule
It’s inevitable that you’ll analyze and overanalyze your video once you create and edit the footage. You’ll probably focus on the script and ask yourself whether it’s engaging enough for your audience. Then, you’ll take a closer look at even the minute details of your next video. For instance, that title… Does it make you click play or scroll right past it?
CoShedule’s Headline Analyzer is there to answer your question! Like other free video marketing tools on our list, it can improve your video production process.
You Might Also Like: Email Marketing Checklist: Things to Do for an Error-Free Email
Namely, Headline Analyzer helps you craft compelling video titles that can drive traffic and increase shares on social media. Although this tool isn’t foolproof, it’s transparent about how it analyzes your titles. It examines your choice of words and tells you whether they are uncommon, emotional, or powerful. Headline Analyzer also provides recommendations that assist you in making eye-catching titles.
This tool is completely free and only requires your email address. Once you submit it, Headline Analyzer will send you the results to your email address. We suggest that you use this tool for a first-round review, and then decide on the final version of your title with the team.
Video Thumbnail: Canva
Professional publishers and creators use the above three free video marketing tools while making valuable and relevant content for their audience. They also know how important it is to add a thumbnail to their videos that will capture their consumers’ attention. And this next tool can help you along the way.
Canva has become a household name in recent years among graphic designers. The tool doesn’t require any technical know-how and its friendly interface will make creating thumbnails enjoyable. In just a few minutes, you will have high-quality visuals to use for your next campaign. This tool gives you access to free stock images, numerous backgrounds, frames, and other features.
You Might Also Like: YouTube Is Not Your Only Option — There Are Plenty of Alternatives
So, if you need a thumbnail for your next video, turn to Canva!
The software offers a free version aimed at individuals and groups who are working on quick projects. For unlimited features and access, you can check out its Pro plan.
The free video marketing tools we’ve mentioned above can help you while you’re in the process of creating videos. However, once you’re done, you need a video hosting service to publish and manage videos.
Video Hosting: Brid.TV
Brid.TV offers a powerful and intuitive video platform that helps publishers and content creators grow their business. Our video player is super-fast and feature-rich which will empower your brand. The player is also fully customizable, allowing you to choose from a wide variety of gradients and colors.
Apart from hosting and managing your videos at Brid.TV, you can also earn a steady profit from them. Namely, we offer extensive monetization options that will fulfill all your needs. Our platform supports both VAST and VPAID, together with pre-roll, mid-roll, and post-roll video ads.
Aside from this, by choosing Brid.TV, you’ll get access to video analytics. You can keep track of everything you need to improve your video marketing, including traffic sources and GEO.
Brid.TV offers a free plan that allows you to host, manage, and monetize your content. However, if you need more features and higher limits, we suggest that you take a look at our paid plans and choose the one that meets your requirements.
If you have more questions about Brid.TV, don’t hesitate to contact us!
