In today’s digital world, video ads and video content have become a valuable asset for businesses looking to earn a steady profit. Every day, 55% of people view online videos. In addition, Digiday reported that 70 billion ad impressions were available through ad exchanges back in 2014. So, if you want to increase your website’s revenue stream, there is one advanced solution — Google Ad Exchange (also known as Google ADX).
This ad exchange network brings significant benefits to publishers and content creators. By relying on Google ADX, you can expand your options for ad optimization, thus improving ad performance. In other words, you earn additional revenue through this sophisticated ad solution.
Now, we know that an additional revenue stream sounds tempting. So, it’s difficult to resist Google Ad Exchange, and you really shouldn’t even try! If you are new to the business, we’ll teach you all about this network. And if you’re an experienced marketer, we’ll help you brush up on your Google ADX skills.
Let’s start!
What Is Google Ad Exchange?
Google Ad Exchange is a real-time marketplace that brings publishers, advertisers, ad agencies, and ad networks together. It serves as a platform where buyers can purchase inventory from a wide range of sellers. Basically, they can exchange ad impressions in real-time, or through private auctions, or directly. As a result, publishers earn more money because buyers are competing for their inventory.
Furthermore, Google Ad Exchange creates an open marketplace. Here, all prices are set in a real-time auction, enabling ads to be allocated easily across the internet. You can even compare this system to a stock exchange where people trade stocks openly.
In addition to that, Google ADX is a useful and valuable platform for publishers because it gives them flexible control over their inventory. This system allows you to manage and adjust settings for inventory and bids.
The Benefits of Google Ad Exchange
The platform that connects publishers and advertisers is surely useful for anyone operating in the online business world. But, what are the exact benefits of Google Ad Exchange? Let’s take a look:
- Maximum yield because the system auctions off each impression to the highest bidder. In fact, Google ADX uses ad server hierarchies and other elements to define pricing and configurations within its network. Plus, Ad Exchange only delivers an impression when the network has a higher net yield.
- Prevents channel conflict by managing the way inventory is presented to respective advertisers.
- Offers a single payment source. It is Google that is in charge of collecting payments from advertisers and it then pays the seller.
- Prepare a report on tag and channel activity.
Google Ad Exchange uses real-time bidding to serve ads to the publisher’s website. We’ll explain how that works below.
Real-Time Bidding
Real-time bidding refers to an auction setting where advertising inventory is bought and sold on a per-impression basis. This happens through instantaneous auction, and transactions occur in a blink of an eye. As soon as the advertiser wins the auction, their online video ad is immediately shown on the publisher’s website. Google Ad Exchange facilities this auction as well.
Another option you have at your disposal while using Google ADX is a private marketplace (PMP). Let’s see what that means.
Private Marketplace (PMP)
Like real-time bidding, private marketplace is also conducted in real-time, but the difference is that publishers and advertisers make a deal directly. So, the two parties negotiate rates, segments, and other terms. When a buyer enters a bid for a private marketplace deal, they know they will see really high CPM.
Although this may seem counterproductive, it’s anything but. Namely, advertisers are usually willing to pay more in order to gain access to exclusive inventory. Private marketplace is an invite-only auction, meaning that publishers invite advertisers of their choice to purchase their inventory.
Types of Private Marketplace (PMP)
Within Google Ad Exchange, there are two types of private marketplace:
- Private Auctions
- Preferred Deals
Let’s explain them!
Preferred Deals
Preferred deals enable publishers to offer ad inventory to one advertiser at a previously agreed minimum price. Once an ad request for that inventory becomes available, the advertiser has an initial opportunity to bid at the negotiated price. However, the buyer still has a chance to opt not to purchase the inventory. In this case, the inventory may become available on private auctions.
Private Auctions
Private auctions allow publishers to invite numerous, pre-selected buyers to bid for inventory. All bids are submitted in real-time, and you can specify a minimum CPM floor price on a per-buyer basis. The buyers must exceed that floor price in order to become eligible for the auction.
As you can see, Google Ad Exchange uses sophisticated technology to help you increase your website’s revenue stream.
Brid.TV also wants to lend a helping hand to publishers and content creators looking to achieve higher ad revenue. That’s why we are a Google Ad Manager certified external vendor. We’re working closely with this tech giant to ensure your monetization process goes off without a hitch and that you have more chances to sell your ad inventory.
As your site flourishes and attracts more visitors, you’ll be generating additional traffic. So, Google and Brid.TV can provide the perfect solution for you. Fine-tune your ad strategy and get premium demand with our help!
What’s more, Brid.TV offers a feature that is heavily powered by Google Ad Exchange — Brid.TV Marketplace.
Brid.TV Marketplace
All those running an online video business can earn extra revenue with the help of Brid.TV Marketplace. This system simplifies and strengthens your monetization strategy, relying on Google ADX to enable publishers to generate higher revenue.
Our Brid.TV Marketplace (Brid.TV ad backfill) is very easy to implement and it doesn’t require any technical know-how. The feature gets called when your own first-party ad demand comes up empty. But don’t worry, this won’t have any effect whatsoever on your own ad stack. Rely on our ad backfill to further streamline your online business.
Apply to Brid.TV’s Marketplace and you’ll be ready to start monetizing in no time. Our dedicated team of experts will be there to assist you in setting up, managing, and improving your ad campaigns. We will be there to help you boost your revenue.
By incorporating Marketplace into your business model, you will generate a higher ad yield as Google ADX is there to serve ads. As you probably know, it’s not easy to become a direct Google partner. However, Brid.TV is there to connect you with this tech giant and improve your monetization process.
What’s more, you don’t need to use our video player to get access to the Brid.TV Marketplace. This system is a separate entity whose purpose is to ensure you earn revenue from your ad inventory, regardless of whether or not you’re using Brid.TV’s video player.
So, don’t waste another day, start monetizing with Google ADX and Brid.TV!
