The 21st century saw an evolution in global communication tools. Nowadays, we have it all — from readily available mobile phones to video conferencing and live streaming technologies. That is why companies worldwide have begun utilizing video technology in more ways than one. Regardless of whether it’s for online video conferencing, marketing purposes, or internal communications, videos have been gaining traction in the business world.
At the same time, we’ve recently seen a global shift toward a more employee-centered business model in most industry giants. Over 200 CEOs recently stated that their primary focus has shifted toward improving employee satisfaction rather than providing maximum value for shareholders.
But did you know that, according to a study by Queens University, 39% of surveyed employees stated they believed people at their workplace don’t collaborate enough? And how about the fact that 33% of workers stated they felt that the lack of communication was the primary reason for low morale at the workplace, according to Recruiter? Well, this information is indeed troubling, but it’s not something that can’t be fixed. “But how?” you may ask. Well, the answer is simple — videos!
Let us show you how you can improve your company’s internal communications with videos and enhance employee satisfaction! But before we get to the how, let’s first answer why.
Why Use Videos for Internal Communication?
There are many reasons you should consider using videos as a means of facilitating effective internal communication. The fact that video content can help engage your workers might be the most obvious one. But here are a few other benefits of using it as well:
Video Helps Bridge the Gap for Remote Workers
Nowadays, there are more and more remote workers out there, and one of the toughest challenges they face is communication. By utilizing videos, you can build trust and a meaningful relationship with your remote workers. Also, jumping in a video call with them from time to time can help them deal with loneliness. Although it might have never crossed your mind, it is one of the most widespread issues among remote workers. Considering that most employers worldwide have recognized the importance of their workers’ mental health, this should come as a no-brainer move.
However, it’s not only full-time remote workers who can benefit from videos. Research has found that around 66% of office workers work from home at least once a week nowadays. In such scenarios, video or conference calls can prove invaluable for better work optimization and delegation, even for regular employees!
Video Is Engaging and Entertaining
The most apparent strength of videos is that they are highly engaging and entertaining. So why not use that to lighten the mood at your office? Your employees spend eight hours every day there, so why not give it your best to make it as enjoyable as possible? Share or even make a funny video with your colleagues and lift their spirits, especially after a hard day’s work. Trust us — they’ll appreciate it!
Video Can Help Boost Employee Motivation
Employee retention has proven to be one of the biggest problems for most companies nowadays, and the reason behind that is the lack of worker motivation. However, using videos can help you with that. Sending a well-timed motivational message or publicly commending your entire team through a video can do wonders for morale!
Types of Internal Communication Videos Your Business Can Use
Now it’s time for the main course! Let us take a look at some of the best types of internal communication videos you can utilize.
Onboarding Videos
Instead of spending a lot of time and resources introducing a new employee to your company and product, why not make a video (or a series of videos) about it? We’re sure the new worker will enjoy watching a video more than reading your company’s white paper. Just make sure to include all the essential information, such as:
- Your office culture and practices
- Information on benefits and employee safety
- A summary of your company’s business goals
- Information on holidays, sick leaves, and other relevant data
Training & Educational Videos
In a similar spirit to the previous entry, why not make a tutorial video series for all new employees? By giving your newcomers a video reference, you can save your managers a lot of time they’d spend on training them. That would also help people who are anxious or reluctant to ask their superiors questions. It would be a win-win scenario either way.
While we’re at it, why not offer your seasoned employees an opportunity to hone their skills? Creating an educational video course will encourage professional growth by using a more cost-effective solution than seminars or training courses. You’ll see it will pay off!
Company Announcements and Updates
Instead of gathering everybody in the conference room and wasting their time, why not make a short video conveying the news? Whether it’s something new about your product or a change in your company policy, making a short clip and sharing it with your colleagues is a much less time-consuming way of delivering your message. Not only that, but you can also add an entertaining twist to it, which could make it more memorable. Finally, let’s not forget to mention that you can go into more detail on the reasoning behind any changes in a video than you otherwise could live.
Company Events
Making a video is a perfect way to announce and hype up a company event or celebration! Also, with all the creative possibilities videos offer, what is preventing you from creating something like a teaser? As long as the surprise is pleasant, your colleagues will love it!
Also, why not get a video or two of the event itself? Maybe you can even share them with the world! That way, not only will you capture a fond memory, but you’ll also be able to show your audience that your company knows how to party.
Team & Morale Building
We’ve already touched upon the importance of maintaining good morale at the office, but it’s worth repeating. A well-timed motivational video can do wonders for your team’s morale and overall productivity. Employee burnout is a looming threat to businesses worldwide, and no one is immune. That is why it’s essential to take care of your workers’ mental well-being, and videos can help with that!
Another excellent way to boost your team’s morale would be to commend or emphasize your employees’ achievements. Why not start a monthly video series where you highlight your best-performing colleagues and share the clips on your company’s social networks? That could also resonate well with the rest of the team and motivate them. However, make sure not to create too much of a competitive environment; it would be wise to introduce some restrictions. For example, an excellent idea would be not to feature the same employee multiple times before others get their turn in the spotlight.
Video Conferences
Ah, yes, the good old video conferences. Even though these can sometimes leave a bitter taste in people’s mouths, there is one thing everybody hates more than conference calls — live meetings. Regardless of the world’s current oversaturation with video conferences due to the COVID-19 pandemic, this communication tool is still one of the best ways to enhance internal communication. Not only do video conferences reduce downtime at the workplace, but they also offer plenty of flexibility since they allow remote workers to participate as well. That makes them an indispensable tool for all modern businesses out there.
Boosting Internal Communications With Videos — Are You Ready to Begin?
Whether you’re aiming to enhance communication within your company or are looking to boost employee satisfaction, videos are a perfect choice. After all, videos unite people, and they don’t require a significant investment. On top of that, video content is a fun and engaging way to get your workers more involved in your company’s plans and goals and to make them feel more included. That’s why we believe there is no better way to build team spirit than through the power of video!
Do you agree? If yes, what are you waiting for? Start boosting your internal communications with videos today!
