Now more than ever before, you should invest in a video marketing strategy to increase brand awareness and reach a wider audience. But don’t forget to add one key element to your strategy: live streaming. You will go a long way if you decide to interact with your consumers in real time, and we’ve prepared live streaming examples to show you how others use this medium.
Live streaming has become a powerful and popular marketing tool in recent years. Indeed, people watched 1.1 billion hours of live video in 2019. This influenced a growing number of brands to go live on the internet.
Are you new to the live streaming scene? We’ve got you covered! Click here to find out what you should go over before you start broadcasting.
In addition to that, live streaming is perhaps one of the most effective ways to build trust and establish authenticity. It encourages your customers to see your brand in a new light. They will be more drawn to your products or services after watching a broadcast.
Apart from this, live streaming offers a lot of benefits to your brand. For instance, it can maximize audience reach, enable you to interact with your audience, and allow you to show your creative side.
In this article, we will take a look at four live streaming examples, how you can use this medium, and more.
The Increase in Live Streaming in 2020
The coronavirus pandemic has led to a rapid adoption of live streaming and online video. As brands are unable to connect with consumers in person, they have had to find the next best thing. Video was already a popular medium among customers, so it was obvious that companies would use it when the whole world started to practice social distancing.
These content marketing tips will help you weather the pandemic.
Live video consumption has increased in 2020. In fact, Google states that watch time for live content is up 250%. There’s no time like the present to go live! Additionally, 22% of people in the U.S. and U.K. were streaming more live videos since the outbreak.
However, the popularity of live streaming won’t decline after the pandemic is over. Customers want their favorite brands to feel more authentic, and live video is the best way to come across as genuine and trustworthy to the audience. Take a look at the statistics that show most internet users plan to live stream after COVID-19:
Another perk of broadcasting is that it helps you attract a loyal base of live streamers. These viewers are more interactive with brands. They are more prone to communicate with businesses on social media or share a brand’s post. As a result, companies get exposed to customers who might have not used their products or services.
In a nutshell, live streaming brings your brand closer to viewers and encourages them to connect with you:
Now that we know that live streaming has boomed in 2020, let’s see how you can use this medium in your marketing campaigns and then we will mention four live streaming examples to inspire your marketing efforts.
How to Use Live Streaming to Build a Brand
Unlike traditional videos which you film in advance, live videos are more impromptu and allow you to have direct communication with your customers. They also create a sense of urgency — viewers don’t want to miss out on your broadcast which encourages them to tune in and watch your live event.
This medium is especially popular on social media networks. Major platforms have developed features that enable businesses to stream whenever they want to. Facebook Live, Instagram IGTV, and Twitter’s Periscope are all great ways to interact with followers in real time. Brands using live streaming mostly rely on these networks for broadcasting.
Instagram has more than one billion active users every month. This is why you should leverage Instagram IGTV to connect with your followers. Click here to see how you can use this feature.
We’ve prepared ways you can use live streaming for your brand to give you some ideas (don’t worry, live streaming examples also await you).
Brand News
Have an exciting update to share with your followers? You can reveal it with the help of different content marketing formats, including blog posts or pre-recorded videos. However, this might come across as inauthentic. Spark interest in your announcement by informing your customers you’ll go live with some news!
By live streaming any relevant news, your audience will feel you care enough about them to speak with them in real time.
Live Interviews
Interviews with industry experts and influencers can all be pre-recorded. However, if you want to generate excitement around them, you can live stream them instead! This will increase brand awareness and expand your company’s reach, especially if you invite popular and reliable guests.
Q&A Sessions
Live Q&A sessions are a great choice if you want to have a continuous communication with your viewers. It creates an opportunity for your customers to ask questions about your brand, future product launches, or your stance on certain issues. Not only that, but it also makes them feel heard.
What’s more, Q&As are one of the most convenient ways to tell internet users what your brand is all about. They give you a chance to introduce your company to those who might have not purchased from you before. You can even ask your employees to participate in these live streams and answer questions!
Product Launches
Most brands use video marketing to promote product launches (and you will find some of those companies in our live streaming examples). Specifically, they go live to broadcast an official event or they talk to their followers about a product, explaining how it could help them solve a particular issue.
As a result, brands build trust and create a sense of authenticity.
Influencer Live Streams
Influencer live streams are becoming more popular among consumers and brands. This doesn’t come as a surprise because influencer marketing enables companies to tap into the existing customer base made up of a diverse audience. Also, influencers make live streaming look like a piece of cake because they’ve got a ton of experience with broadcasting. They already know how to speak with an audience which is a huge plus.
If you plan to start a broadcast on the internet, you can use live streaming for the above-mentioned purposes.
Now, it’s time for live streaming examples! We’ve selected four companies that have had success with their live streams. They can inspire your next live streaming video!
Let’s check them out!
Live Streaming Examples: Brands Using Live Video Right
Coming across as authentic, building trust, communicating with the audience in real time, all of this is possible thanks to live streaming. That’s why major companies use this medium while marketing their products, services, and more.
You Might Also Like: How to Pick the Best Live Streaming Software App for Professional Streaming
Here are live streaming examples that have helped businesses expand their own brand.
Apple
American tech giant Apple is always upgrading and developing its products. Key to Apple’s success is the company’s ability to generate a lot of excitement around its creations. As a result, most of its products have garnered a cult-like following. This wouldn’t have been made possible without live streaming.
Namely, Apple promotes new products on the internet every year by hosting live events. More than ten million people tune into these events, wanting to see what the company has prepared for them. These customers feel like they have exclusive access to fresh information, which makes them watch Apple’s live streams every time.
Microsoft
Apple’s strategy proved to be successful for the company. This was enough for other businesses to embrace live streaming and adopt a similar approach.
Just like Apple, Microsoft also live streams product announcements, looking to reach a wider audience. Apart from this, the company broadcasts software releases and updates. Their exclusive events, including video game releases for XBOX, attract many viewers. This increases brand awareness for Microsoft.
Two of the companies we mentioned in our live streaming examples relied on influencers to get the word out about their products. Let’s take a look.
Kohl’s
Brands have started to understand how influencer marketing can be beneficial to them. One of those brands is Kohl’s. The company developed a live streaming strategy back in 2016 to promote its Black Friday sales on Facebook.
Kohl’s partnered up with vlogger Judy Travis who showed her followers which products she would be buying at Kohl’s. This increased sales and raised awareness for the company. To check out the stream, click here.
Nestlé
When Periscope was released, Nestlé became the first brand to use this feature to broadcast a live video. Specifically, Nestlé Drumstick launched a campaign to generate excitement about its products. It took advantage of the viral hashtag #FirstDayofSummer to live stream summer moments, including a visit to an amusement park and backyard barbecues.
Furthermore, the company collaborated with four influencers who created their own streams on Periscope. Once the campaign ended, it generated more than 5,000 views and over 50,000 likes in just 12 hours.
Live Stream With Brid.TV
These four live streaming examples show how important it is to interact with your customers in real time. If you want to do the same, you need a powerful live streaming solution to help you along the way.
To stand out in the industry, you need a reliable video platform that can broadcast your live events and bring the best experience to your viewers. Brid.TV is just what you are looking for! Our state-of-the-art video platform is equipped with those features you need to go live. By choosing Brid.TV’s live streaming platform, you will gain access to these features:
- Low-latency streaming
- DVR
- Adaptive bitrate streaming
- Low-latency
- Mobile live streaming
- Live stream monetization
Like what you see? Then become a part of Brid.TV’s family and grow your business through the power of live streaming.
