Our latest 5.1.5. platform update brought with it some long-awaited improvements and plenty of quality of life changes. However, what you didn’t know is that this update also introduced our brand-new automatic translation feature to help you better localize your video player! But what is this novelty feature, and why is it so incredible for publishers? Let’s find out!
What Is Brid.TV’s Automatic Translation Feature?
Brid.TV’s brand-new automatic translation feature serves to help publishers localize their video player controls for specific markets. But what does that mean?
That entails translating your player’s controls and pop-ups to your site’s language! The languages our automatic translation feature currently supports are:
- German
- Russian
- French
- Italian
- Spanish
- Portuguese
So if you are a German website, this brand-new feature will immediately translate your player’s controls to your site’s language! The same applies to websites of all six of these countries.
How Does Brid.TV’s Automatic Translation Feature Work?
The details behind this feature are quite straightforward! Our video player can now detect your site’s HTML lang attribute. Once it does that, if it corresponds to any of the six above languages, it will translate your player’s controls to your native tongue! Here are the tags for the supported languages:
- <html lang=”de”>
- <html lang=”ru”>
- <html lang=”fr”>
- <html lang=”it”>
- <html lang=”es”>
- <html lang=”pt”>
All you have to do is make sure your website has them, and our player will automatically adapt to the language at hand!
Why Is This Feature So Good for Publishers?
The benefits this feature provides are numerous. Let’s quickly go over the most notable ones:
- It offers publishers flexibility — By having the option to translate their player into any of these world languages, international publishers can get closer to their non-English speaking viewers.
- It helps cater to non-English speaking markets — Despite English being used worldwide, being able to cater to a different demographic gives a lot of wiggle room for publishers. By offering users a video player in their native tongue on a localized domain, you can bring your brand closer to them. That way, you can increase customer happiness and drive more conversions due to providing a localized experience.
- It enhances user experience — Providing localized features breaks language barriers, which significantly improves user experience. It also means your viewers will have an easier time navigating your player’s controls. As you very well know by now, user experience is an essential factor of every website, and this feature can only help improve it!
This kind of opportunity is what many brands can only wish for, so make sure to take advantage of it to its full potential!
Localize Your Video Player With Brid.TV!
Is there any reason not to take advantage of this new feature? We think not! That especially goes for publishers focused on these six markets! By localizing your video player, you will get closer to your target demographic and boost your conversion rates for sure!
So what are you waiting for? Take this unique opportunity to localize your video player with Brid.TV’s new automatic translation feature!
If you need any further information or help, send us an email, and we’ll get back to you promptly!
We hope you enjoy our new feature!
