Brid.TV Launches Four New Content Units to Boost View Times and Engagement
Belgrade, Serbia, January 26, 2022: Brid.TV, a technology company and enterprise-level video platform, announced today the launch of four content units, formerly known as playlist widgets, designed to boost viewer engagement and video view times.
Web publishers, digital media companies, and other video-focused businesses use Brid.TV’s technology to host, manage, distribute, and monetize video content on their websites. They can now further engage website visitors with four innovative content units, dubbed classic, simple, native, and mid-article units.
“Videos make up a majority of all internet traffic, and they are by far the most popular media format among users. However, completion rates for business videos are quite low, just over 50%. With our new content units, publishers can now increase video completion rates and, more importantly, boost website visitors’ engagement with their content,” said Igor Damic, Brid.TV’s Senior Publisher Relations Manager.
The classic content unit recommends several videos to viewers in a thumbnail slide right underneath the stream. It is non-intrusive and encourages viewers to spend more time on the website and engage with the content. The simple content unit enhances the sticky video player with a fully customizable title. It is designed to boost video completion rates in a non-intrusive way. The native content unit incorporates the video’s metadata into the stream, providing additional information to viewers. And lastly, the mid-article content unit combines the classic and native units, providing titles and metadata for suggested videos.
For more information about the new content units and how to get started with the platform, contact Brid.TV here.
About Brid.TV
Brid.TV is a robust enterprise-level online video platform that offers a wide range of video management and ad monetization features. Publishers can easily host, distribute, and monetize video content from a single CMS while enjoying access to quality support and cutting-edge analytics.
Find out more on the website: https://www.brid.tv.
