Online video platforms continue to dominate a fiercely competitive and thriving market of content creation and advertising. Today, marketers are increasingly turning their businesses into video-based. It’s only like this that they can compete and survive in a rapidly growing industry. In fact, 81% of businesses have turned their attention to online videos. Many of them have already seen that this is a step in the right direction.
However, you don’t have to limit yourself to just using a video platform. You can take things to the next level. But, what do we mean by this? Well, we mean that you can now offer other companies the possibility of hosting, managing, encoding, and monetizing their online videos. You don’t even have to invest into the development of this platform. What you need to do is find a tech company that has produced its own white-label video platform.
Sounds all Greek to you? No worries, by the time we finish this article, you’ll understand what we’re talking about. Not only that, but you’ll also be able to persuade doubting Thomases and get them on #TeamWhiteLabel. After all, you need to consider new and innovative technologies if you want to take your digital business to new heights.
Let’s start broadening your horizons!
What Is a White-Label Video Platform?
White-label video solutions and products are essential for most businesses in the online publishing and advertising landscape. In a nutshell, a white-label product is developed by one company that then subsequently sells it to other businesses. So, Company A manufactures this product and resells it to Company B that rebrands it. Your viewers and clients won’t see any obvious logos that lead back to the manufacturer’s page.
What’s more, white label video platforms come with an HTML5 video player and tools that help you present the platform as your own. In other words, they are fully customizable to fit the full branding of your business.
Additionally, white labeling gives providers access to a large distribution network through their reseller partners. It’s a win-win situation for both parties. You have that provider on one hand who increases their reach, while the reseller expands their portfolio with new products and services. And resellers don’t even need to produce goods from scratch! The beauty of white-label video platforms lies in anonymity. Your clients who purchase this end product won’t even know that it was originally developed by a white-label provider.
Now, after reading this, you may be wondering how white labeling differs from outsourcing. Well, you’re not the only one who asks this question. So, let’s put a stop to any misunderstanding and explain the difference.
White Labeling vs. Outsourcing
Sometimes people use these two terms interchangeably. However, they don’t denote the same things. Let’s see why.
Outsourcing refers to the business practice of paying a party to perform services for your company. This can be a one-time thing or a continuous service. Basically, the outside company you hire arranges for its own employees or even computer systems to perform the tasks or services for your business.
In addition, companies often outsource information technology services. More often than not, these services include programming and application development, and technical support. But notice that there’s no white labeling happening here. You’re not buying anyone’s product or service and then reselling it as your own. Quite the contrary, you’re merely using someone else’s services to get the job done.
For instance, say that you own a digital agency. A business approaches you looking to hire your digital agency services. You agree that you’ll assist them as long as they need help on a given project. In today’s business, this is only outsourcing. If you were to sell your services and authorize a company to rebrand them, we’d be talking about white labeling then.
We hope we’ve cleared up any confusion you might have had about these terms. Now, it’s time to show you what you can get with a white-label video platform.
What Do You Get With White-Label Video Platforms?
In short, everything. Well, at least if you opt for Brid.TV’s White-Label video platform. That’s why we’re going to look at our product in the next few paragraphs and illustrate to you all the things that a white-label platform can bring to you.
Firstly, our white-label solution includes all those features that make our video platform and HTML5 player powerful and state-of-the-art. It gives your publishers and content creators a chance to fine-tune their monetization and video ad revenue. We’d say that it’s the perfect solution for advertising and marketing agencies, and other companies that want to offer an affordable and reliable platform for video hosting and monetization. And we have proof to back our claim up.
Namely, Brid.TV has spent years perfecting and improving our video player. We’ve undergone countless updates and changes to make our player what it is today. Instead of going through the same process, you can choose our White-Label video platform and reap the benefits of our work. That’s right, you can purchase our White-Label solution, get access to all built-in features, and rebrand it as your own.
Let’s see what kind of technology is behind our White-Label product.
Brid.TV’s White-Label Video Platform
Today, you can enjoy the technological and financial benefits of a functional, streamlined monetization solution. And you don’t even need to run a complicated system. The Brid.TV White-Label video platform is certainly the best move for your company. Why? Well, because it allows you to have an affordable video platform that includes innovative features. You just focus on expanding your business and we’ll take care of everything else.
Furthermore, at Brid.TV, we take pride in three pillars of our White-Label video platform:
- Built-in infrastructure
- Innovative features
- Extensive monetization options
Each of these pillars relies on state-of-the-art technology that will make your clients wonder where our video platform has been hiding their whole life.
What’s more, we keep things simple as you’ll see. So, our potent and stable built-in infrastructure is easy-to-use. If you have any questions, there’s a technical support working 24/7 to help your publishers max out their revenue. Here’s a full list of things our infrastructure brings:
- Cloud hosting & CDN
- Server-side security
- Encoding & transcoding
- Fully brandable setup of your domain
- Real-time analytics
- 24/7 technical support
Moving on to the features of our White-Label video platform. You’ll have full control from a single CMS, but don’t worry — no technical know-how is required. As we said, you just focus on your business and we’ll do the rest for you. In fact, we have already advanced our platform so much so that it’s a game-changer in the industry. Let’s look at its most noteworthy features:
- Publishing and billing management system
- In-depth analytics and reports
- State-of-the-art HTML5 video player
- Brandable and fully customizable player, including custom buttons, skins, playlists, and more
- User-friendly CMS
- Powerful live streaming and mobile streaming options
- AMP & Facebook Instant Articles support
- iOS and Android Mobile SDKs
- Full platform and player API
Monetization Options
We’d remiss not to mention monetization options that will make advertisers run towards you. Yes, publishers have the opportunity to earn revenue from their videos with our White-Label solution. Specifically, you can allow them to monetize their video content via VAST and VPAID tags.
Furthermore, our video player boasts so many state-of-the-art monetization options that your clients will keep coming for more. Here’s the full list:
- Extensive macro support
- Instream & Outstream ad support, including pre-rolls, mid-rolls, and post-rolls
- Support for the latest VAST, VPAID & Google IMA ad tags
- Ad waterfalling support
- Intelligent banner fallback
- Prebid.js and SpotX header bidding to speed up monetization
- Ads Marketplace
- Video carousel for monetizing even without any video content
- Ad pods
- Player intelligent sticky behavior
- In-depth ad analytics
Therefore, you’ll enjoy complete support from our team while you’ll manage your publishers and their online videos and control their usage statistics.
The Future Is Here
To sum up, white-label products are certainly the future of the advertising and publishing worlds. You don’t need to invest exorbitant amounts of money to create your own powerful video platform. Today, you can just find a reputable tech company that sells a white-label video platform and you’ll be good to go.
Therefore, if you see our point, we suggest that you contact us if you have any questions regarding our White-Label solution. Our team is at your disposal 24/7 and we look forward to hearing from you soon.
