Today, according to HubSpot, 85% of businesses use video as a marketing tool. Now, we know people usually say: “Don’t be a follower — be a leader,” but it’s better if you follow the crowd in the marketing world. This means adding different video types to your marketing strategy. At this point, you’re probably wondering what the benefits of video marketing for small businesses are. Well, we’re here to answer your question!
Chances are, as a marketer, you’ve tried out different techniques. You’ve embraced product marketing, trying to find the right way to introduce the newest addition to your portfolio to the world. Then, you’re probably active on social media platforms together with 3.6 billion users. And you also amaze your customers with a bit of visual content marketing.
That’s great! But there’s another thing your campaigns need — videos; especially because people can’t get enough of them. Indeed, 85% of customers want to see more videos from businesses like the one you represent. In today’s market, it’s important to give your existing and potential customers what they want.
So, hop on the video bandwagon and reap the benefits of video marketing for small businesses.
The Power of Videos
Whenever brands want to add something new to their marketing campaigns, they normally wonder just how beneficial that addition would be for their business. And we get it — no one wants to squander money away or devote time to something that isn’t valuable. But, videos are valuable for your small business.
They can be engaging, captivating, and informative, which is what you need to keep your audience’s attention. After all, people suffer from a short attention span today — it amounts to only eight seconds — and they can easily zone out when learning about your products or services.
However, there’s one marketing tool they can’t get enough of — videos! Every week, 78% of people watch online videos. Now, 77% of internet users also like to read blog posts. But there’s a slight problem here. Namely, users only remember 10% of a message when they read it in text. In contrast, they retain 95% of a message when watching it in a video.
Our point is — video is a sure-fire way to get your message across. If engaging, entertaining, or educational, your viewers will remember your video for a long time. After all, we do remember some viral videos years after they had been posted.
Now, we’ll now mention the top benefits of video marketing for small businesses to help you eliminate any doubts you might have.
5 Benefits of Video Marketing for Small Businesses
Today, 6 out of 10 people would rather watch online videos than television. And it’s easy to see why. They can consume this format on the go using their smartphones or other devices. Not only that, but they can also easily digest the information presented in their selected video.
While commuting, they might watch your explainer video and learn what your small business does and why they need you. Or they might come across your video ad on Instagram Stories and tell their friends about you.
Videos can certainly move your prospects down the sales funnel and encourage them to become your loyal customers. And expanding your customer base is probably on top of your list. We’ll show you how videos can achieve that and so many other things.
Here are the top five benefits of video marketing for small businesses.
Increases Brand Awareness
Facebook videos generate around 8 billion daily views, meaning that people respond to and want to watch video content. If you take a look at any major social media network, you’ll see that videos take first place on these platforms. And it’s easy to understand why.
Videos are more successful at engaging and attracting people than other content formats. They can also help you connect and interact with your customers. For instance, you might go live on social media and respond to questions viewers post in the comments section. This will bring you closer to your customers and make them feel like your brand pays attention to them.
You just need to find the right video content type and your small business will become popular in no time!
Improves Online Presence
People are leading digital lives nowadays. Indeed, there are 4.57 billion internet users around the world. So, you can’t really gain traction without having a strong online presence. Don’t know how to build that presence? Well, you need video marketing.
Video marketing has the ability to help your small business increase online presence by ensuring your content is engaging and easy-to-digest. Additionally, this tool can encourage people to click on a link or visit your website. While there, they can purchase a product, subscribe to a newsletter, and more. Of course, if they like what they see, they’ll click the share button and inform their followers/friends about your small business.
We hope that these two benefits of video marketing for small businesses prove just how effective this medium is. However, we still have more benefits up our sleeves!
Increases Conversion Rates
Today, videos appear in 70% of the top 100 search results listings. And, as we said, people are more likely to buy after watching a video. So, it’s safe to say that this is one marketing force you can’t afford to ignore.
Videos can increase conversion rates by 80%. That’s right, if you don’t know how to get people to complete a desired goal, just add this medium to your landing page and you’ll be good to go. With videos, customers can put a face to your small business which will make them convert faster.
Builds Trust
64% of consumers will buy a product or service after watching a branded video on social media. Also, 50% of them will visit a store after searching for videos on the internet. So, this medium can bring new customers to you. But, why do they reach their purchasing decision after playing a video?
The answer is: because of trust. Unlike some other content types, video shows a more human side of your small business to your audience. Not only that, but it also connects you with your customers on a more personal level. They get to know you and your employees which builds trust.
And we know what that trust can bring to your brand!
Increases Sales
Videos can increase brand awareness and conversion rates, improve online presence, and build trusts. Now, all of these benefits of video marketing for small businesses are important. But, the ultimate benefit of this tool relates to sales. Namely, videos can increase sales for your small business. So, it’s no wonder they are so popular in the digital marketing world!
Your Small Business Needs Videos!
And there you have it. Those are five benefits of video marketing for small businesses. We hope that they show you how your brand can improve with the help of this medium. But don’t forget one thing — your business will grow if you also know how to use videos to your advantage.
So, with the right strategy, videos can leave a positive and lasting impact on your small business.
