Video has gained immense popularity over the years because it’s engaging, personal, and attention-grabbing. That is why many marketers have been quick to jump on the bandwagon of this incredibly popular medium, with 86% of businesses currently using it in their strategies! Does that come as a surprise to you? It shouldn’t! Take a look at what some of these world-renowned marketers and companies have to say about video! These 25 video marketing quotes might just get you to consider giving video a shot yourself.
25 Video Marketing Quotes to Motivate You to Try Video
Quotes on the Power of Video
“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”
Chris Sandoval
“The play button is the most compelling call-to-action on the web.”
Michael Litt
Additional Reading Material: The Best CTAs for Videos That Pack a Formidable Punch
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.”
Mark Robertson
“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.”
Dan Patterson
Business and Video Are Inseparable
“Stop thinking of video marketing as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”
James Wedmore
Additional Reading Material: What You Need to Consider to Build a Successful Video Marketing Strategy
“The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.”
Joe Pulizzi
“Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”
Robert Weiss
Video Marketing Quotes on the Potential of Video
“More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.”
Vern Marker
“Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.”
Brick Marketing
“We’re operating in a world where one good video can lead to a massive social following.”
Mike Henry
Additional Reading Material: Creating a Successful Social Media Video Marketing Strategy
“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.”
Rick Levine
“Many of us have become more comfortable learning visually. Delivering information on a product, service, or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.”
Savannah Stewart
The Effects of Video on Sales
“Imparting information comes at a higher speed with the use of images than through text. Video shines in this arena — the perfect sales pitch sound bytes are scripted, created once, and repeated indefinitely.”
Reel Marketer
“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.”
Jill Rowley
Additional Reading Material: Spice Up Your Sales Pitches Using Video
“The beauty is that, as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing are all about.”
Marcus Sheridan
Video Marketing Quotes on Customers and Storytelling
“Marketing is no longer about the stuff that you make but the stories you tell.”
Seth Godin
Additional Reading Material: How to Use Video Storytelling to Market Your Brand
“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”
Bo Dietrick
“A video without a storyboard is like a house without a foundation.”
Han Lung
“Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page or text.”
Lisa Lubin
“Humor, where appropriate, is a great addition to your video.”
Adam Hayes
“Video marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!”
Lilach Bullock
Search Engine Rankings and Website Traffic
“Video and image content can be more useful when it comes to influencing search and social results.”
Debra Mastaler
Additional Reading Material: 8 Video SEO Tips to Help Your Video Marketing Strategy
“Clickthroughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so it tends to attract more clicks.”
Matt Carter
Many Have Already Found Success
“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create multiple six-figure businesses online.”
Katie Freiling
“Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.”
Lewis Howes
Did these quotes inspire you to launch your first video marketing campaign? Check out our complete guide to video content marketing if you need help getting started!
